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Home / 2020 / November

The Science of Big Data: The Art of Interpretation

  • Nov 20, 2020
  • admin
  • DATA SCIENCE
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Still, think marketing research is more science than art?Allow me to introduce exhibit one, the 2016 presidential election. Lamenting this epic fail in research in The Hollywood Reporter, Michael Wolff went so far to say it was the “day the data died.”That’s not quite right. Big Data is here to stay and has obvious benefits. […]
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